Fashion is a state of mind in Milan: when it’s Fashion Week time, the city gets animated by fancy events. Haute-couture boutiques, cocktail parties, clubs, art galleries become the melting pots for fashionistas, bloggers, stilists, models and photographers. But trying to sneak in isn’t always that easy: the fashion world is a very elitarian club.
Anyway, is it possible to join some informal fashion events – mostly in store – where even a student, with an interest in fashion, can partecipate. Many times it’s sufficient to send a rsvp e-mail to the fashion store considered or, even more easily, just click “I’m going” on the specific event on Facebook.
In-store events are always different: sometimes, they invite a testimonial of the brand or host a conference, other times it’s just all about the promotion of a new collection. But the intriguing leitmotiv is the always the same: live dj-sets, free beers and drinks, cool people.
These are some in-store events – selected by Milanissimo team - coming soon in Milan. Enjoy!
“Community Enviro Night”
Scheduled on: 15th November
Patagonia is an outdoor sportswear brand, specialised in winter sports and climbing equipment, famous for its commitment in preserving the environment and helping South America natives in growing (through its programme of sustainable labour). Still, is considered one of the most fashionable and up-to-date sportswear brand all over the world.
Every year Patagonia donate at least 1% of its revenues to environmentalist NGOs. Come and meet the grantee NGOs in 2017!
“Athleta: the Second Issue Launch”
Scheduled on: 16th November
Herschel Supply & Co. presents the second issue of Athleta Magazine, a book that tells – through articles and photos – timeless sport stories. The photoshots, selected by Athleta founders, will be exposed in the store basement, along with a dj-set and free beers.
Keep checking Milanissimo website for the next in-store events coming in Milan!